Creating and nurturing a business is what I’ve always been keen about.
After getting my engineering degree, I eventually broke away from software development to become a marketing associate for a consumer-first clothing brand. My biggest takeaway was the importance of customer satisfaction and how it makes or breaks a brand.
I was fascinated about influencing someone’s decision using hyper-targeted internet marketing strategies. This paved my way to a Master’s degree in Digital Marketing. A year into working as a search engine marketing specialist, I understood that the ecosystem needed agencies keen on creating personalized strategies that brought visible results.
At this point, my vision was clear but I had to be sure of my decision. After going through multiple websites from South India and the world over, I realized not many offered design-centric, personalized and research-driven digital marketing services. To bridge the gap, I created a framework that helps in crafting personalized strategies.
This is when the first thought of creating a YOU-Centered Digital Marketing Agency came to mind. I wanted to serve my client to the fullest extent in terms of design, strategy and results. And thus, Profitcast was born.