At the most basic level, a Digital Marketing Strategy is a proactive plan to attract and convert visitors into paying customers. The same strategy won’t work twice on a user. Therefore, having a unique and creative approach will help amplify your revenue and boost your sales.
By adopting Inbound marketing, you can achieve your business objectives without any snags. You will always be miles ahead of a competitor who doesn’t have a rock-solid digital marketing strategy in place.
No longer it’s okay to run websites effortlessly. A well structured digital marketing plan will fire up your speed in achieving business goals.
Defining Digital Marketing
“The management process responsible for identifying, anticipating, and satisfying customer requirements profitably using digital tools and strategy.”
Digital Marketing is an uphill struggle. Therefore you need the right education before you jump into it —continue reading to learn how essential it is to adopt a digital marketing strategy into your business model and channel your efforts in the right course.
1. Ever-Growing List Of Smartphone Users
There are nearly 4 billion smartphones globally, which gives marketers endless opportunities to reach their prospects. With this much reach in our hands, running a data-driven digital marketing campaign is the best option we’ve got. Almost 40% of the world population uses only mobile phones to search on the internet.
Google started to roll out mobile-only advertising features recently. Evidently, the mobile buyer’s funnel is much shorter than the one on the desktop. If we need a piece of information, we instinctively use our smartphones to search for answers.
Along with text, voice search is also gaining momentum. There are abundant options to target your potential mobile users who can, with proper nurturing, convert into paying customers.
2. Advanced Audience Targeting Options
Reach the right people at the right time—let me jot down a few digital marketing tools that help you target your audience efficiently,
- In-Market audiences
- Customer Match
- Affinity audiences
- Similar audiences
These tools not only help you deliver your message to the right people at the right time, but you also get a chance to procure marketing qualified leads (MQL).
Clearly, we all know that there are no targeting options available in the conventional marketing hodgepodge.
Global tech giants like Google and Facebook are continually working on improving user experience. On the same note, by combining seamless user experience with cutting edge targeting options, you are bound to observe visible results from your inbound marketing strategy.
3. Provide Personalized Experience
Nowadays, personalizing advertisements is one of the most prominent ways to let your consumer know that you care about their overall experience. The concept of personalization is extremely limited in the outbound marketing landscape.
By customizing your digital marketing strategy for every customer ultimately increases user engagement and overall sales. Pitch the right product to the right customer at the right time. Therefore, this helps create a positive impression on your brand and the product.
When you provide the best information most attractively, not only do customers trust you, but they also tend to pay more for the extra steps you take for them.
4. Construct A Rock-Solid Brand
Building a strong identity is a central goal for any business. In light of this, using Digital Marketing to spread your unique selling proposition (USP) is the best option you’ve got. The epicenter of a brand awareness campaign is gaining visibility, reach, and recognition.
Digital Marketing Channels you can wield to boost your Brand Awareness:
- Search Engine Optimization (SEO)
- Pay Per Click Advertising (PPC)
- Social Media Marketing (SMM)
- Content Marketing
- Online Reputation Management (ORM)
With a strong brand identity, you will eventually have a community building around it. As a matter of fact, we all know gossips spread like wildfire. If you’ve taken extra steps to satisfy your customer, people will talk about your product/service at some point. Therefore this can help you spread your Unique Selling Proposition.
Perks of having a good brand identity helps build credibility in your prospects. Trust is one of the most critical factors in the brand’s overall performance. Therefore, Adopting a solid digital marketing strategy can help achieve your desired goals.
5. Measurable Results
Digital Marketing Campaigns help you collect accurate reports and information. On the other hand, advertising on-air won’t give you crucial metrics like how many people viewed it or how many of those converted due to your efforts. Therefore, we can’t determine if our focus is on the correct spot in Outbound Marketing Techniques.
People didn’t build Rome in a single day. In the same fashion, crafting a lucrative strategy is also an iterative process. A/B Testing helps in sorting and identifying the efforts which are working well with your audience. All this only possible if there is a substantial amount of data in hand. On the same note, data we are all in need of this only available in automated and digital tools.
6. Better Revenue
Speaking in terms of numbers, Email Marketing is one of the best revenue-generating strategies, which yields a Return On Investment of 122%. In other words, if you invest 100$ in email marketing, you can get up to 222$ in profits.
TV advertisements and other outbound marketing techniques are not budget-friendly for small scale businesses. It’s not logically correct for small firms to invest so much money in advertising.
Digital Marketing tactics have continually proven to be efficient and budget-friendly. We all hate advertisements, don’t we? Why? It’s a disruptive form of advertising. In contrast to traditional marketing, a digital strategy is an assortment of the user’s intent and focused marketing efforts.
Which let’s build a better relationship with the prospect, and this will eventually lead to conversion.
7. Digital Marketing Is a Cost-Effective Strategy
Inbound marketing costs 62% less per lead than traditional, outbound marketing, says Hubspot. Digital Marketing Mix is like a lump of clay—you can shape into anything depending on your needs, and it fits into any budget.
Few scalable tools in Digital Marketing Mix to earn more revenue:
- Retargeting ads
- Social selling
- Advanced reporting
- Reach the audience sooner using Pay Per Click
8.Advanced Audience Targeting
Audience targeting is one of the best options available in the digital marketing bundle. After defining your customer’s persona, all you have to do is find an audience under your niche. Various tools allow you to target your audience, and a few are listed below.
- In-Market Audience
- Affinity Audience
- Customer Match
- Similar Audience
Additionally, in Google Analytics, let’s segment your audience based on:
- Psychographic Characteristics
- Behavioral Characteristics
- Demographic Characteristics
With so many powerful tools in hand, you can interact with your audience in real-time. This ability lets us personalize our efforts and react to adverse outcomes swiftly.
9. Unlock The Full Potential Of Influencer Marketing
According to Business Insiders report:
The influencer marketing industry will be valued at around 15 billion dollars by the end of 2021, which was previously valued at approximately 9 billion dollars in 2019.
Influencer Marketing is one of the best ways to reach Generation Z and Millenials. After the bloom of TikTok, marketers believe that the video marketing landscape has completely changed.
By adopting Influencer Marketing into your marketing mix, you will see positive changes in customer engagement rates, brand awareness, and credibility.
You don’t have to approach evangelists who will charge you thousands of dollars per post. As a small business, you can reach out to micro-influencers. These influencers charge anywhere, ranging from 100$ to 300$ per post. With this marketing technique, you get full control and an overview of your buyer’s journey.
You get an option to nurture your prospects right from the awareness phase. Social media can be a great platform to educate your audience about your product/service.
10. Easy To Adopt & Scale
One of the most significant advantages is that small businesses can adapt quickly to the Digital Marketing workflow. So, we can leverage different digital tools to meet our business goals.
You don’t have to pull your big guns to deploy a fully functional Digital Strategy. You’ll need a good content writer and digital marketer to put your Search Engine Optimization in place at the basic level. Then, you can steadily increase your investment.
For example, in Pay Per Click advertising, altering the flow of investments through different campaign stages is a cakewalk. Dynamic budgeting is not possible using traditional marketing techniques—you should be ready to spend six figures to telecast an advertisement on-air.
Almost all digital marketing tools allow you to set a daily budget, giving you better control over campaigns and investment and, in light of that, allowing you to scale and adapt effortlessly.
As we can see, adopting a digital marketing model is a must in the current epoch. Maybe you can try pushing your luck for the next couple of years. However, suppose you still insist on not going digital. In that case, you will, for sure, lose to your competitors who have adopted a digital marketing strategy.
It isn’t a luxury anymore to have a proper marketing strategy. It has become a necessity that businesses are finding ways to grow and hack their revenue using Digital Marketing.