In today’s ever-evolving digital world, SEO can not be overlooked. Why is it so important to adopt SEO into your marketing strategy? To answer this question, you need to ask yourself what people do online these days—they’re frequently searching answers for their queries, so it ultimately makes sense for us to rank on search engine result pages to gain visibility.
Having an online presence and appearing in searches helps in visibility and generates leads, which helps you earn revenue and boost sales.
Let’s find out more through this SEO guide, why Search Engine Optimization is essential for your business.
Search Engine Optimization [SEO]
SEO is a Digital Marketing Tool that helps in optimizing your websites. Search engines like google are always looking out for the best content to provide for its users; with this in mind, following SEO best practices will improve usability and content relevance.
Google provides the Search Results for the keywords you type based on the relevance and quality of the content; therefore SEO helps in improving your search rankings, which inturn drives in traffic to your website.
With the help of SEO, you can list your websites in your desired Search Engine’s organic results. Here is an SEO example: To illustrate, imagine you want to join a gym, but you are unsure if you wish to buy this membership or not. Consequently, you search for a free trial on Google; thus, Google will show you millions of results. Most of us are only interested in the results appearing on the first page.
After browsing through few links on the top, you’d convert on a webpage which is the most attractive and relevant.
So it is a matter of who gives us the best answer to our question; here is where your SEO comes into action.
Companies are always fighting for the top rank in the Search Engine Results Page (SERP); with this in my mind, you should’ve now understood SEO is a continuous process of providing users with the best answer for their question.
Guide To 3 Types Of SEO
SEO is a framework with rules and procedures, so let me break it down for you:
1. Technical SEO
Following standard Technical SEO practices makes sure that the indexing and crawling of your website can be done without any snags.
So for a page to be ranked, it has to undergo these 3 processes solicited by the search engine; those include indexing, crawling, and ranking.
2. On-site SEO
On-site SEO is a technique that optimizes the content present on any website; therefore, it helps in improving the usability and credibility. Unlike the other two SEO processes, this on-site SEO provides enough signals to the search engine crawlers to understand a website’s meaning and depth.
Since the search engines don’t read the pages like us, it is necessary to key in these signals to describe what a page represents.
3. Off-site SEO
Off-site SEO practices helps in generating backlinks for your website.
What are backlinks?
Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.According to Backlinko
Off-site SEO is crucial since it improves the authority of your website. Depending on this, your ranking will significantly increase or decrease in the SERP.
When any search engine crawls through your website, they scan for backlinks. These links are the measure of quality and trust. So when there are more number backlinks from other trusted websites, search engines take this as a positive signal and rank you in better positions.
Why is SEO important for your business?
We all know that SEO is essential for greater visibility, but there is more to it, here are the other reasons why SEO is necessary for your business.
1. Organic Reach
Is the most crucial reason you need SEO since organic search results are the primary source of your websites’ traffic; even more, it equips you with greater visibility, which amplifies website’s traffic.
Organic Search results are very important in influencing your prospects in the early stages of the buyers funnel. With better ranking you target customers in the awarness and consideration stages.
2. Better User Experience
If you think SEO is all about ranking, then you are wrong; it also equips your website with better user experience, since the average attention span of a human is only 7 seconds, we have to land a good impression within this small window.
We humans are always in search for answers, SEO helps in delivering the answers like a beef tenderloin in a Michellin Star restaurant. SEO at the core improves user’s experience on the website.
When a user finds the answer he/she needs in your website, likelihood of the same user returning in search for other relevant answers is substantially high.
3. High Conversion Rate
With the help of SEO, your website will become more responsive, user friendly, and fast; these characteristics help build trust as a result of this the reader might complete a predefined goal on your website.
Google Webmaster and Google Analytics Tools help you gain in-depth insights on acquisition, behavior and conversion. With this you can take data driven actions to boost your Return On Investment (ROI).
In the end, every business aim to increase their profits by providing better product or service to their clients; SEO helps in achieving these basic goals.
4. Highly cost-effective
SEO is just like a real estate, investment and maintenance are the core of it. You’ve to invest your resources to develop the best possible answer for a particular query. By following these protocols you will most probably land an opportunity to convince and convert your prospects.
Unlike other channels, SEO and Email Marketing are the most cost-effective Digital Marketing Tools out there.
The cost of SEO depends highly on the competition, website performance, and type of business. Since it’s a long-term strategy, you can reap your benefits after 3-4 months only. When compared to other inbound marketing strategies SEO has one of the highest ROI.
5. Semi-Permanent Solution
SEO provides long term and permanent results, it helps you stay ahead of the competition. Even with the tons of market changes occurring every year, a properly maintained website will stay in the same position unless until Google makes active changes to their Ranking Algorithm.
If more time and budget is committed to SEO, your business will be a worthy contender in the online market.
By now, you would have a good understanding of SEO. This guide aims to educate everyone on the idea of SEO and why you need to use it to improve your online presence for your business.
Since the internet is a vital part of our daily lives nowadays, imagine if a potential customer for your business is searching online and not showing in the search results.
So if you have a business and an active website: you should implement SEO to improve your organic search ranking, website traffic, and online presence; having heard all this incorporating SEO in your online markeitng model is of utmost importance.
I hope this SEO guide has given you an overview of how things work in the search engine landscape–how we can leverage it to benefit us. SEO is straightforward; we have to create content for the user, not for the search engine.